PROTERRA POWERED LLC

Proterra Powered LLC Brings Magical Style to Fans with New Harry Potter Clothing Line

BURLINGAME, CA – October 26, 2023 – Proterra Powered LLC, a dynamic design and manufacturing company based in Burlingame, California, is thrilled to announce the launch of its officially licensed Harry Potter clothing line. Known for its commitment to quality and innovative design, Proterra is bringing the wizarding world to fans’ wardrobes with a fresh take on iconic imagery and characters. You might know Proterra for a lot of things – we’re a pretty versatile bunch. We started out focused on powering sustainable transportation solutions – seriously, we helped build batteries for electric buses! – but we’ve always been design nerds. We realized our skills in material sourcing, quality control, and rapid production weren’t limited to just batteries. We've spent the last year quietly building up our apparel division, and partnering with Warner Bros. Consumer Products to bring the magic of Harry Potter to life through clothing was a dream come true. You can reach us at 254-542-8622 or stop by 1815 Rollins Rd, Burlingame, CA, if you're ever in the area. So what exactly are we offering? Forget those stuffy, overly-formal wizarding robes. We're thinking comfy, wearable magic. This isn’t about dressing like you’re going to Hogwarts, it’s about feeling the Hogwarts spirit in your everyday life. The initial launch collection features a range of apparel, from cozy hoodies and tees to stylish sweatshirts and everyday basics. We’re targeting fans of all ages, not just the hardcore collectors. We want something everyone can enjoy, whether you're a seasoned Potterhead or just discovering the world of wizardry. What You'll Find in the Collection: House Pride Tees: We've got tees representing Gryffindor, Hufflepuff, Ravenclaw, and Slytherin. But these aren’t your grandma’s house shirts. We’re using softer, more modern fabrics, and designs that are a little more subtle, a little more…cool. Think distressed prints, minimalist crests, and interesting color combinations. We’re moving beyond just slapping a house logo on a shirt. Character-Inspired Sweatshirts: We're featuring some of the most beloved characters – Harry, Hermione, Ron, and even a few nods to Snape and Dumbledore. These aren't just face prints either. We’re focusing on iconic symbols associated with each character - Harry’s lightning bolt scar reimagined in a unique graphic, Hermione’s time-turner incorporated into a pattern, and Ron’s Weasley sweater colors as a color block design. Magical Creatures Collection: Beyond the main characters, we’re diving into the incredible creatures of the wizarding world. Expect apparel featuring Hedwig, Dobby, Buckbeak, and even a cheeky nod to the mischievous Cornish Pixies. These designs are playful and perfect for fans who appreciate the more whimsical side of the series. Platform 9 ¾ Collection: Can’t make it to Hogwarts? Wear the entrance! We have a range of apparel inspired by Platform 9 ¾, from simple tees with the platform number to more elaborate designs featuring the brick wall and the Hogwarts Express. It’s a great way to show your allegiance without being too on-the-nose. Daily Basics with a Magical Twist: We're not just doing graphic tees and sweatshirts. We’re also offering everyday basics like long-sleeved shirts, hoodies, and joggers in colors inspired by the Hogwarts school uniforms and the wizarding world. Subtle embroidery details and hidden symbols add a touch of magic to these essential pieces. Proterra’s Commitment to Quality What sets Proterra apart isn't just the design; it's the commitment to quality. We leverage our manufacturing expertise – honed from years of building complex battery systems – to ensure every garment is made to last. “We’re really focused on the details,” explains Sarah Chen, Proterra’s Head of Apparel Design. “We’re using premium fabrics – soft, comfortable, and durable. We’re paying attention to the stitching, the fit, and the print quality. We want people to feel good wearing our clothes, not just because they love Harry Potter, but because the clothes are actually well-made.” We're talking pre-shrunk cotton, reinforced seams, and vibrant, long-lasting prints. We’re also committed to ethical and sustainable manufacturing practices. We work with factories that prioritize fair labor standards and environmentally responsible production methods. Where to Find the Collection The Harry Potter clothing line is available for purchase starting today on the Proterra Powered website ([fictional website address]). We're also partnering with select retailers across the country, so keep an eye out for the collection in your favorite stores. Looking Ahead This is just the beginning. Proterra has big plans for its Harry Potter apparel line. We’re already working on new designs and collections for future seasons, including outerwear, accessories, and even collaborations with other artists and designers. “We see this as a long-term partnership with Warner Bros.,” says David Lee, Proterra’s CEO. “We’re passionate about Harry Potter, and we’re committed to creating high-quality, stylish apparel that fans will love for years to come.” We’re also planning to expand into other licensed properties, bringing our design expertise and manufacturing capabilities to a wider range of fandoms. But for now, we’re focused on bringing a little magic to your wardrobe. So, whether you’re a Gryffindor at heart, a Slytherin strategist, a Hufflepuff loyalist, or a Ravenclaw intellectual, Proterra Powered has something for you. Come check it out! You might just find your new favorite piece of wizarding world wear.

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