Amerisave Lights Up the Road with Innovative Firebird Tail Light – A Game Changer for Drivers

Sandy Springs, GA – November 8, 2023 – Amerisave Loans LLC, a leading financial services company known for simplifying home financing, is making waves in a surprising new sector: automotive safety. Today, the company unveiled its highly anticipated “Firebird” tail light – a revolutionary design aimed at drastically improving visibility and driver safety on the road. You might be thinking, “Amerisave, the mortgage company, making tail lights?” It does seem a little out of left field. But according to CEO Jonathan Merritt, it's a natural extension of the company’s core philosophy. “At Amerisave, we’re all about providing peace of mind and security to our customers. We help families secure their futures with affordable home loans. We realized that same commitment to safety could be applied to the roads. We wanted to create something that actually made a difference, something that could genuinely help people stay safe.” The Firebird tail light isn't just about looking good (though it does look good – more on that later). It's a complete rethinking of how tail lights function. For years, tail lights have largely stayed the same. Red lights to indicate stopping, brighter when you brake. Simple enough. But Amerisave's engineers, after a solid two years of research and development, asked a fundamental question: “What if we could make tail lights smarter?” The answer is the Firebird. This isn’t your grandpa’s tail light. Here’s what sets it apart: Adaptive Brightness: The Firebird utilizes advanced sensors to automatically adjust its brightness based on ambient lighting conditions. In bright sunlight, the lights are subtly brighter to remain visible. At night or in poor weather (rain, fog, snow), they ramp up significantly, creating a bolder, more noticeable signal. "Think of it like the light adjusting on your phone," explains Lead Engineer Sarah Chen. "It's all about maximizing visibility without blinding other drivers." Dynamic Signaling: Forget the standard, repetitive blink. The Firebird’s turn signals feature a progressive lighting sequence, flowing from the inside to the outside of the light. This creates a more attention-grabbing signal that’s harder to ignore. Early testing shows drivers react up to half a second faster to vehicles equipped with Firebird lights. "That half-second can be the difference between a near-miss and an accident," says Merritt. Emergency Brake Assist: This is where things get really cool. The Firebird incorporates a built-in emergency brake assist feature. If the vehicle detects a sudden, hard braking maneuver, the tail lights flash rapidly in a distinctive pattern, alerting drivers behind you to the potential hazard. It’s like a visual scream for help. Long-Lasting LED Technology: Say goodbye to frequent bulb replacements. The Firebird uses state-of-the-art, high-efficiency LEDs that are rated for over 100,000 hours of use. That's years of reliable performance. Sleek, Modern Design: Amerisave didn’t just focus on functionality. The Firebird boasts a sleek, modern design that’s sure to turn heads. The housing is constructed from durable, weather-resistant materials, and the light itself features a distinctive, wing-shaped pattern – hence the name "Firebird." It's available in both smoked and clear lens options to complement any vehicle style. Why is Amerisave, a financial company, in the automotive lighting business? The answer, according to Merritt, is surprisingly simple. “We saw a problem. We had the resources and the engineering talent to solve it. And we believed we could make a real difference in road safety. It's an extension of our core values – providing security and peace of mind to our customers, and now, to drivers everywhere.” Amerisave isn’t trying to become a major automotive parts manufacturer overnight. The company intends to partner with established automotive suppliers and retailers to distribute the Firebird tail light. Initial availability will be focused on aftermarket upgrades for popular vehicle models, with plans to expand into OEM (Original Equipment Manufacturer) partnerships in the future. Pricing and Availability: The Firebird tail light is available for pre-order now on the Amerisave website (www.amerisaveloans.com/firebird). Pricing starts at $199 per pair, and shipping is expected to begin in December 2023. About Amerisave Loans LLC: Amerisave Loans LLC is a leading mortgage lender dedicated to providing simple, transparent, and affordable home financing solutions. Headquartered in Sandy Springs, Georgia, Amerisave has helped thousands of families achieve the dream of homeownership. Now, with the introduction of the Firebird tail light, the company is extending its commitment to security and peace of mind to drivers across the nation. Contact: David Miller Public Relations Amerisave Loans LLC [email protected] 715-977-1269