ALLSTEEL LLC Launches Revolutionary Daily Use Conditioner – “SilkStream” – for Effortless Hair Care

Muscatine, Iowa – November 8, 2023 – ALLSTEEL LLC, a Muscatine-based company known for its dedication to quality manufacturing and innovative solutions, today announced the launch of its brand new daily use conditioner, “SilkStream.” While perhaps unexpected from a company traditionally focused on industrial metal solutions, this launch marks ALLSTEEL’s exciting expansion into the consumer goods market, leveraging their precision manufacturing expertise into a surprisingly delightful personal care product. “We know it seems a bit of a jump from steel to shampoo,” laughs CEO Mark Johnson. “But at ALLSTEEL, we're all about taking on challenges and applying our core strengths – meticulous quality control, advanced blending technology, and a commitment to delivering a superior product – to new areas. We saw a gap in the market for a truly effective, affordable daily conditioner, and we decided to build one.” From Steel to Silky Smooth: The ALLSTEEL Approach ALLSTEEL LLC, located at 600 E 2ND ST, Muscatine, IA, 52761-4853, has spent decades serving industries demanding the highest standards in metal fabrication. Their experience in precision mixing and formulation, honed through years of creating specialized metal alloys, surprisingly translates incredibly well to developing a high-performance hair conditioner. “The process isn’t as different as you might think,” explains lead formulation chemist, Dr. Emily Carter. “Creating a consistent, stable emulsion—whether it’s metal particles in a liquid or conditioning agents in a cream—requires similar scientific principles. We’ve applied that same rigor and attention to detail to SilkStream.” Introducing SilkStream: Daily Conditioning Redefined SilkStream isn’t just another conditioner; it’s designed for everyday use, providing a boost of hydration and manageability without weighing hair down. The formula is carefully crafted with a blend of key ingredients: Hydrolyzed Keratin: This protein helps repair and strengthen hair, reducing breakage and split ends. Argan Oil: Known as “liquid gold,” argan oil provides deep hydration and adds shine. Aloe Vera: Soothes the scalp and adds moisture, making it ideal for all hair types. Vitamin E: A powerful antioxidant that helps protect hair from environmental damage. "We wanted to create a product that actually delivered on its promises,” says Johnson. “So many conditioners are full of silicones and heavy oils that give a temporary appearance of health, but ultimately just coat the hair. SilkStream focuses on improving hair health from the inside out.” What Sets SilkStream Apart? Several key features distinguish SilkStream from competitors: Lightweight Formula: SilkStream is designed for daily use, so it's formulated to be lightweight and won't leave hair feeling greasy or weighed down. Even fine hair can benefit from the hydration without sacrificing volume. Detangling Power: The conditioner effectively detangles hair, making it easier to comb through and reducing breakage. This is particularly beneficial for long or textured hair. Salon-Quality Results at Home: ALLSTEEL aims to deliver salon-quality results at an affordable price point. They’ve meticulously tested the formula to ensure it delivers noticeable improvements in hair texture and manageability. Cruelty-Free & Sulfate-Free: SilkStream is formulated without sulfates, parabens, or animal testing, making it a responsible choice for both your hair and the planet. Subtle, Refreshing Scent: The conditioner features a light, clean scent that won’t overpower your other fragrances. Rigorous Testing and Quality Control ALLSTEEL’s commitment to quality doesn’t stop at the ingredients. The company has invested in a state-of-the-art laboratory in Muscatine to ensure every batch of SilkStream meets their exacting standards. “We're using the same quality control processes we use for our steel products,” explains Carter. “We meticulously test every batch for pH balance, viscosity, stability, and performance. We're obsessed with consistency.” The testing process includes: Viscosity Testing: Ensuring the conditioner has the right texture for easy application and rinsing. pH Balance Testing: Maintaining an optimal pH level to prevent damage to the hair shaft. Stability Testing: Confirming the formula remains stable over time and under various temperature conditions. Performance Testing: Evaluating the conditioner’s ability to detangle, hydrate, and improve hair manageability. Availability and Pricing SilkStream daily use conditioner is available for purchase now through the ALLSTEEL LLC website (www.allsteel-consumer.com - placeholder website) and select online retailers. It will also be rolling out to select beauty supply stores in the Midwest region starting in December. The conditioner is available in an 8oz bottle for $9.99 and a 16oz bottle for $17.99. Looking Ahead ALLSTEEL LLC doesn’t see SilkStream as a one-off venture. The company plans to expand its consumer goods line in the coming years, leveraging its manufacturing expertise to develop other high-quality personal care products. “We’ve discovered a passion for creating products that make people feel good,” says Johnson. “And we’re excited to bring that same dedication to quality and innovation to the beauty industry.” Contact: Sarah Miller Marketing Manager ALLSTEEL LLC 850-523-0953 [email protected] (placeholder email)